‘mall’ approach won’t work for your small business. The cost
to advertise to people across a large number of interest
categories is prohibitive; and untargetted, unfocused
visitors don’t buy products.
To attract focused, interested visitors, you yourself must
become focused and interested in your subject matter.
First you pick a topic, and then J88 refine it. And then you
refine it some more. And some more.
Let’s say that you’re a sports enthusiast.
You know that millions of people are also interested in
sports, and you’d be willing to bet that ‘sports’ would be a
lucrative niche and search term to advertise, right? Well,
you’re right on the first count, but you’d lose money on
second.
Let’s check out the demand using Overture’s search term
suggestion tool:
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