Placing just one or two carefully selected images within your salesletter can be worth thousands of dollars in sales. In fact, just one image that brings your eBook, software, audio product, or free bonus items to life can have a real impact on your bottom line!
For consumers, there’s no doubt that buying products online is a whole different ball game compared to buying from a “bricks and mortar” store. There’s no face-to-face interaction, and they https://digitalproductshelf.com/ https://minibilgi.com https://situs-rajabandot.com/ can’t touch and examine the product they are thinking of purchasing.
So anything that you can do to make consumers more comfortable buying a product online is well worth the effort. And adding a few images to humanize your web site and show off your products — including digital products — is one way you can do this.
Of course, any images in your sales copy should complement the copy itself and add to your overall sales message. Remember, they’re not decoration.
In other words… no “stock” images of a man with a briefcase to illustrate a business product, or of two people shaking hands to promote a suite of training products!
Remember: Your sales page is valuable real estate, and every pixel on that screen contributes to the overall impression visitors will get of you and your products or services — so you have to be careful how you use that real estate.
THREE IMAGES YOU MUST HAVE WITHIN YOUR NEWSLETTER
There are three areas in your salesletter where using the right image can make a HUGE difference to your sales:
1. RIGHT UP FRONT: A picture of you! You might think that placing a picture of yourself in your copy is a bit big-headed. Not at all… not only does this establish that there IS a real person behind your web site, but it also makes your whole salesletter that much more personal.